The Chasm of Expectations Between B2B Marketers and Buyers

by Eric Wittlake
By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended LinkedIn’s Tech Connect 14 event.Read the full article