A Google Analytics Setup Checklist

by Brian Massey
When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their website. It is most common for us to learn that their analytics setup was done a year or more before, and that no attention had been given it since. Whether it’s built on Omniture SiteCatalyst, Google Analytics, or MixPanel, the behavioral ...Read the full article