Audiences, Bidding, Placement for Facebook Ad Campaigns Now Determined at Ad Set Level

by David Cohen
Facebook announced a change to its ad campaign structure Thursday: The audiences, bidding and placement for campaigns are now determined at the ad set level, rather than the ad level. The changes will roll out globally over the next few weeks, according to Facebook, and once the ads create tool, Ads Manager and Power Editor have been updated, it will apply to all newly created ad sets.Read the full article