Cadence, Consistency and PR Excellence

by Maximilian Tatton Brown
At one stage, I worked with an email marketing company founded, in part, by a clever Croydonite called Tink Taylor. And one of the biggest things I discovered is that there are dozens of lessons in email that can be applied to smart, modern PR campaigns. Think about deliverability, for example. Between Gmail’s multiple inboxes and overzealous spam filters, how suicidal does a ...Read the full article