Gigaom’s Sponsored Content: The Good, the Bad, and the Ugly

by Sam Petulla
Here at Contently, we do something that international standards bodies might categorize as torture, but which we believe is a righteous (and sometimes enjoyable) cause: We read a lot of sponsored content. We think sponsored content can and should be competitive with normal editorial content, not considered the runt of the litter. Lately, one site’s sponsored content has caught our eye: Gigaom’s.Read the full article

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