Google AdWords CTR Rates Up 18% From Last Year; Financial Industry Up 39%

by Jennifer Slegg
Anyone who advertises with Google knows that it seems that CPC is up in many markets. But did you know that ad CTR rates are also up? Adobe Digital Index released their Global Digital Advertising Report for Q3 2014 and found that CTR is up by 18% YoY. They also discovered that CTR growth is increasing across many countries, but with a significant 20% increase specifically in Great Britain.Read the full article