How branded search and ads affect organic CTR

by Graham Charlton
A new study underlines the importance of organic search rankings, and the value of a page one ranking. Put simply, If you're not on page one of Google's search results, you're almost nowhere, with pages two and three picking up just 5.59% of the clicks. The study also has some interesting insights into the effect of ads on CTR, and differences between mobile and desktop search.Read the full article