How Tumblr’s making its case to brands

by John Mcdermott
In the year since Yahoo coughed up $1 billion to buy Tumblr, there have plenty of detractors about the biggest acquisition Marissa Mayer has made in her tenure. Tumblr wants to change that narrative by positioning itself as more a media channel than large social network. Whether that pitch will convince media buyers that Tumblr’s more than just a content repository and distrib ...Read the full article