Mail Online’s edit staff moonlights as ad creators

by Brian Morrissey
For many publishers trying to jump on the native advertising gravy train, the biggest challenge is running sponsor content that’s actually high quality. The irony of this is publishers have plenty of experts in creating compelling content with their journalists. But the church-and-state divide typically makes this not feasible. There are no such qualms at Mail Online, the digital arm of U.K.Read the full article