Pageviews aren’t perfect, but ad buyers see flaws in attention measures

by Lucia Moses
Publishers are selling attention, but are advertisers buying? Turns out even those who support the use of attention minutes see limitations on its adoption. It’s a tempting idea. The Internet is drowning in pageviews, which has depressed ad rates (a problem that’s been exacerbated by the rise of mobile, where rates are even lower).Read the full article