Straight Up vs Sexy: Testing Email Subject Lines

by Carly Stec
If you ask a marketer what goes into a great email subject line, it's likely that you'll get a dozen different answers. If you Google it, you'll be met several dozen more. Now what? With so much riding on the performance of an email's subject line, we took matters into our own hands and conducted an A/B testing comparing two different subject lines promoting the same offer.Read the full article