Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI

by Amy Gesenhues
In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report, revealing 77 percent of B2C marketers surveyed are using content marketing tactics. While the B2B content marketing report included 1,800 survey responses from B2B marketers, only 307 of the marketers polled in this report identified themselv ...Read the full article