Sweaty Betty shows how to build a brand around a social community

by David Moth
Sports and fitness are innately social activities, so health brands have reaped huge rewards from the rise of social media. Two great examples of this can be found in the massive popularity of Tough Mudder and Cross Fit, which emphasise team building and camaraderie alongside physical exercise. Another business built around a fitness community is Sweaty Betty.Read the full article

Meet the Models - Athlete Model Joey

Get Fit 4 Free - The #SB30DaySweat Hiitgirl Workout

Get Fit 4 Free this September with the #SB30DaySweat challenge. Created by Hiitgirl Founder Susan Dyson, this 30 minute workout (designed to be done 3 times a week) will give you an all over body workout. Mixed up with the other fitness and well being challenges in the #SB30DaySweat, this workout give a marked improvement in your your fitness that is measurable with the bench marking video too. Remember, it's cool to sweat! Find out more about the #SB30DaySweat online here... http://www.sweatybetty.com/get-fit-4-free/