The 7 deadly brand social media sins, illustrated

by Tanya Dua
Brands are so prone to jumping on the social media bandwagon at the wrong moment (or in the wrong way) that it’s almost become expected of them. Pittsburgh ad agency Brunner wants to coax them away from the abyss — with a series of short, animated videos starring an anthropomorphized brand who acts out seven “Social Media Faux Pas” routinely made by marketers.Read the full article

Brand Social Media Faux Pas #1: Using Multiple Voices

A brief humorous cartoon showing brands the importance of maintaining a consistent voice and persona across their social media presence. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #2: Paying For All Of Your Likes

A brief humorous cartoon showing brands that paying for fans and followers cheapens their brand. Attract those who like you for you. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #3: Liking Your Own Content

A brief humorous cartoon explaining why brands should not "Like" their own social media content. It makes them look self-absorbed instead of focusing on their fans and followers. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #4: Taking Too Long To Respond

A brief humorous cartoon illustrating why brands should not take long responding to fans and followers on their social media presence. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #5: Denying Posts Exist

A brief humorous cartoon illustrating why brands should not hide negative comments posted by fans and followers on the brand's social presence. It is better to be open, honest and willing to engage in conversation about your brand. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #6: Taking Credit For Others' Content

A brief humorous cartoon illustrating why brands should not take credit for content created by others. Rather, they should create their own content, be original and be "Liked". Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.


Brand Social Media Faux Pas #7: Talking About Yourself & Overselling

A brief humorous cartoon illustrating that brands should not solely talk about themselves on their social media presence. Rather, they should engage in human conversations with their fans and followers and not oversell. It's about the fans and not the brand. Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.