Top Five Things to Learn from the Greggs vs Google Twitter Debacle

by Stacey Roberts
This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food chain, they are a popular target for online abuse.Read the full article