US Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]

by Ginny Marvin
Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs the programmatic display market in the U.S. at $10 billion this year, and estimates it will top $20 billion by 2016. “2014 has proven a pivotal year, and with the majority of infrastructure now laid and testing well in progress, we’ll see p ...Read the full article