5 Ways for Writing Email Copy That’s Warm, Cozy, and Conversational

by John Bonini
Great emails are like a pair of warm thermal socks. Like flannel pajamas. Like a cozy sweatshirt right out of the dryer. They’re a steaming cup of green tea with a drop of honey on a blistering-cold evening. Great emails are so accommodating that it’d almost be shameful not to read the entire message. Unfortunately, they’re also few and far between.Read the full article