5 Ways Smart Marketers Accrue Social Influence

by Katy Keim
It’s no secret consumers have more power than ever regarding a brand’s online reputation. The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer. That’s why it’s imperative to identify a brand’s online influencers and determine how best ...Read the full article