A Single Version of Truth: One Key to Content Marketing Measurement Success

by Michele Linn
Content marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to our new research, B2B Content Marketing 2015: Benchmarks, Budgets and Trends – North America: Forty-nine percent of B2B marketers struggle with measuring content marketing effectiveness (up from 33 percent last year).Read the full article