Adobe Q3 2014 report: Organic impressions down 50 percent YoY

by Justin Lafferty
Adobe Q3 2014 report: Organic impressions down 50 percent YoY Adobe, a Facebook Strategic Preferred Marketing Developer, studied the Facebook performance of its clients in Q3, finding that the News Feed is increasingly becoming pay-to-play. Adobe found that organic impressions are down 50 percent from last year, but paid impressions only rose 5 percent year-over-year.Read the full article