How a Small Social Media Mistake Ended Up Costing These Companies $4.3 Million in Losses

by Marcus Ho
On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. But that’s not all: research from Altimeter has shown social media crises are on the rise, year after year. Companies who don’t pay close attention to how they brand themselves online can confuse and even frustrate consumers whose complaints now have the ability to re ...Read the full article