How Lloyds Bank Crushes Customer Service on Twitter

by Lucy Hitz
Lloyds Bank, a British retail bank with branches in England and Wales, was founded in 1765 but has jumped into the social age with alacrity and skill. In addition to being able to address more customer concerns, Lloyds benefits from its Twitter customer service presence by engaging a younger audience — the audience that will wind up being an older audience with more funds desirable to the bank.Read the full article