[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

by Emily Alford
Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote address titled "Hacking Data and Predicting the Future." In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.Read the full article