Evidence Facebook's revenue is based on fake likes. My first vid on the problem with Facebook: http://bit.ly/1dXudqY I know first-hand that Facebook's advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn't care about Veritasium (but I wasn't aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel: http://www.bbc.co.uk/news/technology-18819338 The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. http://wapo.st/1glcyZo I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse - false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again. And it's possible to be a victim of fake likes without even advertising. Pages that end up on Facebook's "International Suggested Pages" are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC Thanks to Henry, Grey, and Nessy for feedback on earlier drafts of this video.
Rethinking Unpopular: Erika Napoletano at TEDxBoulder 2012
***Erika's talk was recently featured by the TEDx organization as their "Talk of the Week". We're humbled that they saw why we chose her as part of this year's speaker lineup. "Have you ever been afraid of what people might think of a decision you're about to make? A decision that could potentially make you very unpopular with certain people." That line rings true with every one of us. Erika Napoletano's no stranger to being unpopular, though. In fact, she celebrates it. As a speaker, author, columnist, and professional devil's advocate, Erika's spent her life figuring out how to use her unpopularity an asset. Join her for a rollicking journey through what being "unpopular" means to her. A tale told through polar bears, Sarah Palin, purple skirts, and pie charts, you'll never look at "unpopular" the same way again. Erika Napoletano lives in Boulder, Colorado and is the Head Redhead at RHW Media, a brand strategy firm that helps people and businesses get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, and speaks at events across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity. Learn more about her at www.erikanapoletano.com.