Famous to the family

by Seth Godin
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous. And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE.Read the full article