This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I weigh in on Story Worldwide’s recent acquisition by Next Fifteen, and question whether Omnicom’s recommendation on shifting a big percentage of TV ad budgets to online video is a smart one.Read the full article

Harlan Ellison -- Pay the Writer

A memorable (and timely) rant from the upcoming feature documentary on Harlan Ellison, "DREAMS WITH SHARP TEETH". Go to for more excerpts!! See the full trailer here:

  • Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video - 14 readers, 77 Tweets - Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $5.4 billion in advertising spending around the globe and represents advertisers such as PepsiCo, Visa, McDonald’s and Apple. His firm has been advising clients to move 10% to 25% of their TV dollars to online video.