How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

by Brad Young
Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does it meet her in the real world? What needs does it answer? Does it make her smile or make her smarter? You want to know enough about the people in your target market to clearly answer these kinds of questions about your relationship with th ...Read the full article