An SEM Christmas Carol: Q4 Past, Present & Yet To Come

by Susan Waldes
At its inception — and for years afterward — paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success.Read the full article