B2B Marketing now Demands Insights

What are you building your B2B content around in 2014? For maximum effectiveness, your goal should be the inclusion of key insights, or so reports Corporate Visions. Its recent report shows that B2B marketing now demands insights – over 80% of all B2B content uses context-based facts. According to its data, there are 4 types of insights: Anecdotal – those that reinforce key me ...Read the full article