Convincing Old-School Clients that Things Have Changed

by Kristina Kledzik
Posted by Kristina Kledzik There's a reason we use the terms "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you).Read the full article