"Desire is full of endless distances"

by Seth Godin
Just one more level on this game, she says. Once I get to level 68, I'll be done. Just one more tweak to the car, they beg. Once we bump up the mileage, we'll be done. Just one more lotion, she asks. Once I put that on, my skin will be perfect and I'll be done. Of course, the result isn't the point. The mileage or the ranking or slightly more alabaster or ebony isn't the point.Read the full article