First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

by Greg Sterling
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 percent in 2014.Read the full article