How an eyewear brand is going programmatic with TV ads

by Eric Blattberg
Adlens, a little-known eyewear brand, has found big success by taking a programmatic approach to television advertising. The 9-year-old British company makes a line of low-cost, adjustable glasses, enabling the visually challenged to shift their focus from close up to far away with the twist of a knob. This isn’t a millennial product — Adlens’ customers are typically 45 and up.Read the full article

Adlens® - "29 People" TV Commercial Adlens®, the global leader in adjustable lens eyewear, invited 29 people to experience a new way of seeing. For $29.99 you can get a pair Adlens Adjustables and put the power of focus in your hands.