How do ecommerce sites approach the click & collect UX?

by David Moth
As part of its recent website revamp B&Q has put a far greater emphasis on its click & collect service. Every product page shows a click & collect call-to-action alongside one for ‘home delivery’, even though the service isn’t available on a majority of products. Still, by displaying the CTA for every item it notifies customers that it’s potentially an option for other products.Read the full article