Kraft Says It Gets Four Times Better ROI from Content Than Ads

by Jeff Ogden
Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising, then it’s time to rethink your spending. The rest of this is from an AdAge article, so I don’t want you to think I wrote it. Everything in quotes comes from AdAge. Joe Pulizzi of the Content Marketing Institute is a dear friend too.Read the full article