Plan to Replan: Why Your Strategy Can (and Should) Change

by Pam Didner
Earned Media, Owned Media, Paid Media, Shared Media Published 5 mins ago | By: Pam Didner If your fiscal year ends on December 31, now is the time of the year to kick off annual planning for next year. A lot of us are cynical about annual planning. We all have experiences in which we poured out our hearts and souls to create a solid marketing plan or campaign, then the bu ...Read the full article