The 5 Biggest Comic Book Content Marketing Fails of All Time

by Mason Lerner
If there weren’t any content marketers at New York Comic Con last weekend, there probably should have been. For cross-platform content marketing campaigns, there are few mediums as inherently perfect as comic books. Their characters and stories speak to multiple generations of fans, and they are versatile enough to sell just about anything… if the campaign is handled right.Read the full article