TV viewers would rather skim social media than watch TV commercials

by Cynthia Boris
How many of you simple watch TV while you’re watching TV? Show of hands. That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%. If you’re a TV producer, don’t worry.Read the full article