Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

Most B2B marketing videos do not support the buyer's journey because the videos are product-centric. They accompany product introductions, reside on product pages, and are featured in product promotions. Most B2B videos are designed for the awareness phase of the buyer's journey—(e.g., "Introducing (ta-da!) Cloud Security 3.0!" These overview "explainer" videos are useful.Read the full article