3 Small Paid Search Optimizations With Huge Impact

by Larry Kim
The ever-changing paid search landscape makes it pretty difficult for marketers to feel totally confident in their PPC strategy. It seems like there are always new optimizations you could be doing – new opportunities to improve performance – but which ones should you prioritize and really focus in on? I spoke at iSummit 2014 in Orlando recently and shared three simple PPC op ...Read the full article