6 Ways to Prepare Your B2B PPC Account for the Holidays

by Melissa Mackey
It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail stores. If you’re a B2B advertiser, you might read these articles and smile.Read the full article