68 percent of consumers say coupons promote loyalty

by Cynthia Boris
If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another. In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a prime motivator for both online and offline shoppers.Read the full article