Highlighting Disappears from Google SERPs?

by Michael David
Is Google Testing a New SERP Alternative to Displaying Highlighted Query Terms? Historically, Google would echo a user’s queried terms on it’s SERPs (search results pages) by highlighting/bolding those terms back to a user in both organic results and Adwords text ads. This principle dictates quite a bit of strategizing when drafting text ads and meta information for webpages.Read the full article