How should you value your Facebook fans?

(This is an excerpt from Todd Denis’ detailed post about Facebook fan value on Augmo.) What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it’s about $1 per fan – but the potential value of that fan to your brand is likely much higher. This in-depth article addresses the pros and the cons of widely known Fan Acquisitio ...Read the full article