How to Curate SEO Data, and the Data You Should Avoid

by Leslie To
Whether you’re in SEM, SEO, paid social, display, email marketing, etc., not all metrics are created equal, and bad data really is a thing. Being able to make sense of the noise is where you’ll provide the most value to your team and your client. Aggregate data: good, to a point Data in aggregate is really useful when you want to evaluate directionality: in what direction is ...Read the full article