How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

by Erin Everhart
When it comes to proving the value of SEO, one of our biggest hurdles is figuring out how much traffic (and then revenue) we can expect when our rankings increase. It’s an issue many folks have wrestled with when asking for more budget from the C-Suite. They want to know how much it’s going to cost them, where they’re going to end up, and what they can expect.Read the full article