Millennial media-consumption habits explained, in 5 charts

by Tanya Dua
Everyone, marketers and brands included, is obsessed with millennials. They are a complex bunch to understand, but they cannot be ignored for one simple reason: They comprise the largest demographic in the country. This generation of 18-34-year-olds is also digitally native, which means that marketers and brands that want to engage with them need to understand their media-consumption habits.Read the full article