Part 3: SEM Ad Copy Testing Insights for Your CMO

by Karen Amundson
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do nothing than to word-stuff ads in an attempt to nearly (but not quite) hit t ...Read the full article