Penguin 3.0: what's it all about?

by Graham Charlton
Over the weekend Google released its latest Penguin update, the first in more than a year. This follows a recent update to Panda, which took aim at thin content and aggregator sites. I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update... What is Penguin 3.0? Automated punishment for companies that do automated link building.Read the full article