The 3 New Realities of Local Retail

Foot traffic has always mattered most to local retailers, but the way it's achieved is changing fast. On-the-go consumers now spend more than 15 hours per week researching on their smartphones. They gather information and “snack shop” at the pace and place that suits them best—not just on their smartphone, but at the office desktop and at home on the couch with a tablet.Read the full article

Sephora Turns Smartphones Into Local Store Magnets

The popular beauty retailer uses mobile phones and in-store digital to bring happier, better-informed and more loyal customers into its local outlets.